G7 Business Consulting
Actionable Solutions using Proven Methods
Getting from Point A to Point B is not always an easy task in business.
It has become more difficult as dynamic changes in technology and virtual media change the competitive landscape and level the playing field.
Insights, support and strategies to achieve business and branding goals in an effective and efficient results-driven manner delivered by an experienced veteran of global business.
Available by project. Contract required. Telecommute only. LinkedIn @
Marketing, advertising, public opinion and research professional. Strategic thinker and problem solver. Innovator and creative with proven record of accomplishment. Insights into consumer, youth, affluent, women’s, virtual media, new markets and business-to-business markets. Highly skilled in analytical methods and statistics. Powerful observation, reporting and presentation skills. Over 20 years of management of people, ideas and goals.
SPSS, Word, PowerPoint, Excel, Publisher, FrontPage, Access, Shockwave, Corel, Outlook etc.
Direct and online survey methods, experimental methods, multivariate analyses, satisfaction tracking, trend studies, path and elaboration analyses, conjoint techniques, segmentation, competitive intelligence, concept testing, discrete choice and predictive modeling, data mining, new product development, brand equity, etc.
1991 - 2006 - President/CEO – Group 7 Inc.
Managed a world-class research and consulting team that conducted highly-visible market, advertising and communications projects. Developed a powerful “toolkit” of analytical methods to provide clients with scientific research and logic for problem solving. Developed desktop VB software to automate data delivery.
Commissioned for various ad-hoc custom research projects, satisfaction tracking studies, secondary analyses and reporting, goal and productivity analyses, new product development, merger & acquisitions, opportunities analyses, competitive intelligence in addition to providing strategic consulting, developing marketing programs and market communications support, custom software and database development.
G7 clients included: JP Morgan Chase, FirstUSA/BankOne, Citigroup/EAB, The Bank of New York, The American Banker, Continental Airlines, LOT Airlines, Shell Oil, Office Depot, SONY, Disney, Cunard, SmithKline, Time Warner, USA Networks, Ogilvy & Mather Worldwide, Young & Rubicam, Publicis, McCann Erickson, Harte Hanks, United States Postal Service, Publix Supermarkets, Florida’s Natural, SRI, ISI and Thompson Publishing.
1990 – Institutional Investor – Director of Market Research
Responsible for market, editorial, readership and subscriber research for domestic and European editions of II magazines, newsletters, special publications, special projects and competitive research. Provided ad-hoc and custom research for advertising sales, circulation and for major clients of the company. Wrote extensive data-driven reports to reflect the prowess, reach and frequency of this premier financial publication.
1986 – Eric Marder Associates – Senior Project Director
Duties included all aspects of study management from questionnaire design and sampling through field and data collection, data analyses, reports and presentations using proprietary study designs and custom software. Major clients included: AT&T, Hewlett Packard, Scott Paper, United Airlines, CBS Television, General Mills, General Foods and VISA.
1986 - Doctoral Program in
Sociology - Abd - SUNY at Stony Brook
1985 – Master of Arts Sociology - SUNY at Stony Brook
1984 – Bachelor of Arts - PES - Interdisciplinary Social Sciences – (Economics, Political Science, Cultural Anthropology, Sociology and Psychology) - SUNY at Old Westbury
Graduate and Teaching Assistant for: Sociological Research Design, Multivariate Statistics (using SPSS), Mass Communications and Marketing, and Studies in Children’s Play (Cross Disciplined with Psychology).
Papers and Articles
1985 - Intergenerational Mobility Modeling the Process – Exploring the social processes that impact upon mobility between generations using NORC data and SPSS processing for multivariate model building.
1985 - Between The Acts - Dissonance and Dissidence – Structural Analyses of Political and Cultural Forms between the Weimar to Nazi Era – Presented at The International Conference for Politics, Arts and Theory – New School of Social Research and Harvard University
1985 Revised 2001-2009-2010 – The Relativity of Money: "The Relativity of Money" proffers unique observations and perspectives on money, consumption and choice behavior. This article deals with normative orientation, social striving and maintaining social cohesion in the global market economies of the new millennium.
1999 - Couples and Finance: This is a major research project investigating levels of differentiation of self and couples, levels of self esteem and couple’s reported marital satisfaction, and couples’ financial behavior as a metaphor for marital dynamics. This research is in collaboration with Joan D. Atwood PhD of Hofstra University.
1998 – Information and Research the Key to Marketing Cards, Services. Card Marketing Magazine. A full-page interview was published by Faulkner & Gray that presented a research and information driven strategy for banks and card issuers to pursue in the face of consolidation and intense competition.
Other: Music and Intelligence: Music and Math Interdisciplinary Primer: SUNY at Old Westbury 1982.